Users will soon have a updated setting that permits them to cut down on the volume of AI-created media appearing in their feeds. This step comes as the platform announced that it now features more than 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread release. This shift coincides with a increase in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically illogical or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, including digital art to informative clips, and we want to provide users the ability to increase or decrease of that, according to their own preferences,” said a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, in excess of 100 mn media items are uploaded to the platform daily, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of artificial media they view by accessing the topic control setting in the application and picking the AI content topic. Other topics that currently be controlled under the setting include politics, style, cosmetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label lifelike artificially created content, and it forbids dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the service will now add an “AI-made” label to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This step is designed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2m AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This program will support charitable organizations focused on educating coding and technology.
Content Safety Approach
The platform has justified its safety measures, amid controversy over plans to lay off a large number of safety staff in Britain. It is set to reduce a significant number of roles in its trust and safety division in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most harmful content before it has to be seen by humans. The platform announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
